We Didn’t Just Study It. We Lived It.
We Optimize Wellness was born from our own frustrating battles with chronic illness, low energy, mental challenges, and a medical system that had no answers.
No Quick Fixes. Just Optimization.
We don’t believe in silver bullets. We believe in empowerment, education, and optimization. Optimization is not about perfection. It is about creating the best or most effective outcomes using the tools that are relevant for you.
This is a journey of your personal growth and healing. We are here to guide you, but you are the hero of this story.
Start Your Journey
Ethan Fialkow, JD, MBA, DDP
Ethan Fialkow has been an esteemed coach and consultant for nearly two decades. With a Master’s Degree in Business and a Doctorate of Jurisprudence, he embodies the qualities of a catalyst and an exceptional problem solver.
While Ethan continues to dedicate the majority of his time to revitalizing businesses, he now extends his expertise to coaching a select number of individuals each year, providing insights on critical thinking, self-worth, purpose, and establishing foundations in nutrition, health, movement, sleep, work, security, and relationships.
His physical well-being suffered until he discovered non-conventional methods outside the realm of Western medicine, leading him to harness the power of minerals to heal the body. Those transformative events ultimately culminated in the creation of We Optimize Wellness, a holistic system that facilitates mind and body healing.
In his book, Minerals Revolution, Ethan dispels long-standing myths perpetuated by the medical and food industries, uncovers the origins of the mineral crisis, and provides a comprehensive holistic protocol for optimizing mineral intake.
Kie Fialkow
Kie is your accountability partner. She provides a supportive, empathetic environment to help you stay focused, express your emotions, and achieve true self-improvement.
Born in Chiba Prefecture, Japan, she embarked on an international journey at 17 to study in the United States. Driven by the motto of promoting better health for all, she became actively involved in a variety of startups, and now offers support for many individuals’ endeavors, drawing from her own experiences and the human optimization tools she can wholeheartedly endorse.
She serves as an accountability partner for everyone — students, homemakers, professionals, and entrepreneurs — creating an environment where individuals can comfortably express their emotions, focus on self-improvement, and become the best version of themselves.